IGI, Gujarat Titans Launch Diamond Certification Awareness Campaign
International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.
Heer by GIVA Launches Women’s Day Campaign ‘She Is Not a Campaign’
GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.
Gargi Unveils ‘The Ultimate Cheat Code’ Campaign, Turning Everyday Slip-Ups into Sparkling Gestures
Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, The Ultimate Cheat Code. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering — equal parts charm, wit, and sentiment
Cricketer Suryakumar Yadav Makes a Bold Statement in Men of Platinum’s Latest Campaign
Platinum Guild International (PGI) India’s Men of Platinum introduces a new chapter of their extraordinary narrative.
Tanishq suggests that it's time to move beyond the era of the superwoman
A new ad from the jewellery company for Women's Day wants society to empathise with and not celebrate the woman who has to do it all.
Feminism, inclusivity and diversity become a prominent dialogue in jewellery advertisements
In the past quarter or so, jewellery ad campaigns have departed from hackneyed themes, focussing instead on feminism, inclusivity and diversity, finds out Suneeta Kaul
CaratLane's new campaign: Don't be the 'worst gifter'
The ‘Worst Gifter’ was born out of consumer stories about how a lot of jewellery gifts end up in people's lockers
“Hallmark makes it gold†says Bureau of Indian Standards in their new Hallmarking campaign
A holistic marketing campaign aims to create awareness amongst consumers to buy hallmarked gold during festive season.
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